TRANSIT

matters


Mobility Marketing


Mobility Marketing is a process by which universal mobility programs are marketed. In the world of coordination, cost sharing, and federal mandates, public transportation should no longer be the sole focus of transportation alternatives. Mobility programs consist of public, private, and human services modal alternatives. Developing Techniques, Strategies, and Public Relations tools to promote and educate communities on transportation options available is imperative to a mobility programs success. Transit Branding is an experienced Social Marketing firm that understands the range of benefits a comprehensive mobility marketing campaign can bring.

Multi-Agency Marketing  Time to think beyond just public providers when promoting services, the following providers and programs should no longer be ignored:

Human Service Providers

  • Social Service Organizations
  • Agencies for the Aging
  • Rehabilitation Centers
  • Ambulates

Private Business

  • Taxis Companies
  • Charter Companies

Car Pools Programs Ride Share Programs Walking and Cycling Programs

Techniques

  • Mobility Program Logo
  • Interactive Multi-Agency Schedules and Guides
  • Interactive Multi-Agency Web Design
  • United call Centers
  • Public Involvement Process
  • Political Support Structure
  • Education and Events

Strategies

  • Re-Brand
  • Find the Personality
  • Sell the Benefits
  • Preach the Environment
  • Dedicate Funding
  • Get out of the office

Public Relations

  • Vital to building your business
  • Thousands of dollars in free publicity
  • News and press releases
  • Special events
  • Media Kits
  • Pitching your story
  • Authors and speakers